What is Peer to Peer Fundraising?

  • August 13, 2021
  • /   Jamie Walker
  • /   peer-to-peer
Peer To Peer Basics

Overview of Peer-to-Peer Fundraising

Peer to Peer (P2P) Fundraising or Social Fundraising is a grassroots-based model that enlists a charity’s supporters to raise money on behalf of the organization. The supporters become the primary fundraisers and they reach out to their network of family, friends, co-workers and social media followers to encourage them to make a donation to their fundraising campaign on behalf of the charity. A donation given to the P2P campaign goes directly to the charity and not the fundraiser. This is what separates peer-to-peer fundraising from a crowdfunding campaign. 

In simple terms, you give your supporters reason to fundraise on behalf of your cause and they encourage their personal network to give to your organization. With Peer to Peer, you are casting a wide net and allowing your fundraisers to market for you using old fashioned word of mouth. 

Benefits of Peer to Peer Fundraising
  1. People are most likely to support your cause if they are encouraged to do so by a personal connection. Your cause gains instant credibility and trust when a friend or family member makes a connection to your organization.

  2. A Peer to Peer Campaign allows you to leverage a wide network of people for free through word of mouth advertising. Give them a good reason and your peer to peer campaign can go viral.

  3. Your supporters know what motivates their family and friends to act. A person that becomes a fundraiser on behalf of your organization does this because they believe in it. That kind of passion is infectious and a strong call to action from the supporter will motivate their network to act. This action could be in the form of a donation or to get involved in your campaign as well. 
Types of Peer to Peer Campaigns
  • Rolling Campaign – has no end date and does not have a specific goal. 
  • Time-based Campaigns – is tied to a specific time period in support of an event or cause.
  • Giving Days – this type of campaign is specific to a day like #GivingTuesday, a birthday or holiday.

Examples of Peer to Peer Campaigns
Annual or Seasonal Campaigns, Birthday Fundraisers, Walk-a-Thon, Charity Run, #GivingTuesday, End of The Year Campaign, Event-Based, Goal-Based, & Need-Based

Reason Funding Peer To Peer Campaigns
We offer one of the most robust and user-friendly Peer to Peer solutions available. Not only do you have the ability to empower your supporters behind your cause but you have the marketing tools to keep them engaged with your organization.

Here is a video overview of how Peer to Peer Fundraising works in Reason Funding:

Visit our Peer To Peer page to learn more:
Click Here